Event: Innovation Zero 2025
Venue: Olympia, London
Size: 11.5m x 10.5m island
Services: Design, build, project management, speaker management, de-rig.

The Challenge:
Future Humber represents a collective of Bondholder Businesses in the Humber region. The task was to create a welcoming hub for partners to demonstrate their work as individual businesses, whilst remaining firmly under the wider approach of attaining net zero status as a region.
The solution:
With 15 Bondholder partners on the stand, we created a triple bridge design, with each downstand holding 2 large portrait touchscreens.
With a dedicated website built specifically for the expo, each partner could spend time with delegates, navigating to their area of the website to support their discussions.
The bridge design supported an open central space to host speaker sessions and hospitality.
The feedback was amazingly positive at first sight, but the feeling remained post show, with all partners thrilled with how the stand worked for them for the show duration.
With 15 Bondholder partners on the stand, we created a triple bridge design, with each downstand holding 2 large portrait touchscreens.
“Working with Sarah at The Creative Juice on our Innovation Zero 2025 stand was a real asset to Future Humber and Humber’s story we took to the national stage.
Sarah brought together innovation and reusable design to create a stand that was not only visually striking but purpose-led. Every element was thoughtfully considered, from materials and functionality through to how the space encouraged conversation, collaboration and curiosity.
Her approach aligned seamlessly with our values – resourceful, creative and grounded in place, and helped us showcase Humber with confidence, clarity and pride in a highly competitive national environment.
The result was a stand that stood out for all the right reasons: authentic, practical and built for reuse beyond a single event.
Working with Sarah was collaborative, easy and genuinely impactful, and we wouldn’t hesitate to recommend The Creative Juice to any organisation looking to translate big ideas into meaningful, well-designed spaces.”