Client: VEKA
Event: FIT Show
Venue: NEC Birmingham
Size: 10m x 6.5m island
Services: Design, build, project management, de-rig
The problem:
VEKA had reduced the size of their space at the FIT Show compared with the previous year, but they still wanted to create an impact with their presence. There were no new products to launch, so we leant in to education and relationship management.
The solution:
We could get creative! VEKA are amazing to work with and always trust our judgement, giving us free reign to design something architecturally modern on this project. On opening morning, we captured a Matterport scan of the whole stand, dropping in the screen content so it was a true digital twin. Covid was still a hot topic, and the show wasn’t at full capacity. This allowed VEKA to share the link with their social followers so that customers could experience it in a way they felt comfortable.
Walking into the NEC to see the stand for the first time was amazing. The design fit our brief perfectly and provided us with a perfect platform to engage with our customers. Not only was the space workable, aesthetically, we couldn’t have asked for anything more. Our first impression when walking to the stand was “wow”. You really brought our vision to life.
Sarah was on hand to answer all of our questions as they arose. She went above and beyond, left no stone unturned and always responded to us quickly and efficiently.
The Creative Juice really do get 11/10. We would definitely recommend them to those looking for exceptional service.
The digital twin of our stand was fantastic. It was also provided to us during the show, which meant that we could utilise this in our Marketing activities whilst still on site. The fact that it included all our digital assets was a huge bonus, as it meant that those that could not attend the show were able to experience it virtually. It is definitely something that we would look to do again in the future.
VEKA were not only exhibiting, but also sponsoring the VIP area of the FIT Show, and needed to show up reflecting their status within the industry.
