Are you ready to take your trade show or exhibition presence to the next level? Transitioning from a modular exhibition stand solution, like BeMatrix, to a custom design and build stand is a bold move that can make a profound impact on your brand’s visibility and audience engagement. In this blog, we’ll walk you through the top three things to expect during this transition, and why it’s a leap worth taking.
1. Increased Cost: Investing in Uniqueness
The first thing you’ll notice when making the shift is that custom design and build stands come with a higher price tag compared to modular solutions. Why? Because you’re investing in a stand that is tailored exclusively to your brand and marketing objectives. This level of personalisation often requires the use of premium materials and skilled labour, driving up costs. Additionally, services like graphic design, electrical wiring, and flooring, which are typically included in modular packages, might now need a separate budget allocation.
But here’s the exciting part: the upfront investment in a custom stand can translate into a significantly higher return on investment. You’re not just another booth in the crowd; you’re a unique and attention-grabbing presence on the show floor, driving brand recognition and engaging your audience in ways that modular stands simply can’t. So, while the cost may be higher, the rewards can be even greater.
2. Design Flexibility and Brand Impact: Stand Out from the Crowd
When you choose a custom design and build stand, you’re in for a treat in terms of design flexibility and brand impact. Say goodbye to the limitations of prefabricated designs and say hello to a stand that perfectly embodies your brand’s identity, message, and goals.
Working closely with a professional design team or agency, such as The Creative Juice, you can expect to see your vision come to life with custom lighting, interactive elements, bespoke graphics, and unique structural elements. The result? A stand that doesn’t just blend in; it stands out and leaves a lasting impression on anyone who walks by.
Your stand becomes a story that tells itself, a space where attendees are drawn in, engaged, and immersed in your brand. This kind of impact is something modular solutions can only dream of.
3. Longer Lead Times and Planning: Patience is Key
Custom design and build stands require more time for design, fabrication, and installation compared to modular options, which can often be set up relatively quickly. So, get ready for longer lead times and plan ahead.
Detailed project management and coordination with suppliers, contractors, and event organizers are essential to ensure your stand is ready on time. You’ll also need to consider factors like transportation and storage since custom stands can have larger components that need careful handling and storage between events.
But don’t let this discourage you. With proper planning and foresight, these challenges can be managed effectively, and the end result will be well worth the wait.
In conclusion, the transition from a modular exhibition stand to a custom design and build stand is a journey that promises greater design flexibility, brand impact, and audience engagement. Yes, it might come with increased costs and longer lead times, but with proper planning and a trusted team by your side, the transition can be a smooth and rewarding one. So, take the leap and watch your brand soar to new heights at your next trade show or exhibition.
Call to Action:
Ready to transform your exhibition presence and make a lasting impact? Contact Sarah at The Creative Juice today and take the first step towards creating a custom design and build stand that sets your brand apart.
Contact Information:
- Email: sarah@thecreativejuice.co.uk
Don’t miss this opportunity to elevate your brand and engage your audience like never before. Reach out to Sarah and her team at The Creative Juice, and let’s turn your exhibition dreams into a reality. Your brand deserves to shine, and The Creative Juice is here to make it happen!