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Who’s Actually Losing Sleep Over Your Expo Stand?

There’s a version of exhibition delivery that most marketing managers know a little too well. It looks like this: a stand builder who only talks to you about the build. A freelance designer who only talks to you about the concept. A print supplier who needs final artwork “yesterday.” An AV contractor who’s confirmed the […]

The Marketeer Who Isn’t One

Nineteen years. That’s how long I’ve spent designing exhibition stands and brand activations for companies across every sector you can imagine – from scrappy start-ups launching their first product to household names defending their patch at the biggest shows in their industry. Nineteen years of driving footfall, sparking conversations, building community, and putting brand awareness […]

Why Exhibition Design Is the Most Undervalued Channel in Your Marketing Mix

Every year, brands pour six and seven figures into stand builds, activations and experiential spaces – then hand the “real” strategic thinking to the digital team. I’ve watched this pattern for almost two decades now, and it still baffles me. The channel that puts a brand in front of its most qualified, most attentive, most […]

A Comprehensive Guide to Sustainable Practices in the Exhibition Industry

In a world increasingly focused on environmental concerns, the exhibition industry is undergoing a transformative shift towards sustainability. This comprehensive guide explores the top 10 reasons why sustainability matters in the exhibition sector, delving into the intricate details that make it not only an ethical choice but also a strategic imperative. Understanding the Environmental Impact: […]

Picking the Party: 5 Fun Ways to Find the Perfect Live Event for Your Brand!

In the whirlwind of marketing options, live events stand out as the life of the brand party. From exhibitions and pop-up shops to festivals, it’s a carnival out there! Let’s break down the top 5 ways to pick the ultimate shindig for your brand. 1. Get to Know Your Crowd:Just like choosing the perfect playlist, […]

Beyond Handshakes: Mastering Post-Exhibition Relationship Building

In the intricate dance of business, the aftermath of an exhibition is where the real connection-building begins. Crafting meaningful relationships with delegates post-event is an art form essential for extracting the fullest value from your exhibition endeavours. Dive into our top five strategies for mastering the delicate dance of post-exhibition relationship building: Bonus Tip: Organizational […]

The Long-Term Benefits of Exhibitions: Planting Seeds for Success

Have you ever considered the parallels between participating in an exhibition and planting a tree? At first glance, the connection may not be obvious, but upon closer examination, the similarities become strikingly clear. Just like a tree takes time to grow and flourish, the results of an exhibition may not be immediate, but they can […]