Stands
Built
For Bett
The Creative Juice designs and delivers bespoke space-only stands for Bett UK. You work directly with a senior creative team from first sketch to final dismantle, and our trusted build partners deliver it to the standard you approved in 3D.
20 to 22 Jan 2027
ExCeL London
37,000+
700+
Bett is not a typical trade show. Your visitors are teachers, IT leads, SENCOs, trust leaders and buyers from 130+ countries, and most of them want to try the product before they talk price. We design around that.
Demo points, screen heights and seating planned around how educators actually test software and hardware, so your team can run several demos at once without the stand feeling crowded.
Step-free entry, clear sightlines, readable graphics and quieter meeting spaces. With a dedicated SEND Village at the show, inclusive design is expected, not a bonus.
Bett fills a huge floor at ExCeL. Height, lighting and a bold brand moment give visitors a reason to walk over before they have read a word.
Storage, charging, a proper meeting area and finishes that still look sharp on day three, when your team and your stand are working hardest.
We have designed and delivered stands on the Bett show floor at ExCeL London.
Event: Bett UK 2026
Venue: ExCeL London
Size: 6m x 8.5m space-only, open on three sides
Services: Design, build, project management, de-rig
Albion, an Apple Authorised Education Specialist, needed a stand where schools could get hands-on with iPad and Mac. We designed it open on three sides with demo counters along each edge, a seated area for proper conversations, and two overhead lightboxes so the stand could be spotted from across the hall.
One stand for 15 partner businesses. A triple bridge design carried two large portrait touchscreens per downstand, around an open centre for talks and hospitality.
Five bold branded cubes framing an open demo space under a Lenovo and Intel banner, taken from design brief to build in just four weeks.
A walk-through journey from frizz to smooth, with live styling demos, a photobooth and on-the-spot personalisation that turned visitors into buyers.
Brands we've built for: Remington, SharkNinja, VEKA, Lenovo (via Fresh), Equinor, Drax, RWE, Samsung and Louis Roederer are just a few of the brands we've designed and delivered for over 19 years.
“The Creative Juice really do get 11/10.”
VEKA, FIT Show, NEC Birmingham
You book the floor space with Bett. We handle everything that goes on it. You keep one senior point of contact, and we bring in the specialist joiners, electricians, AV technicians and logistics experts your stand needs.
Because we are a small, senior team, you avoid the overheads that push up costs at larger agencies. The budget goes into the stand.
Attention grabbing. Not attention seeking.
Brief and discovery. We start with your audience, objectives and budget. You speak to a senior designer from day one.
Concept and 3D visualisation. A 3D design you can walk around, with materials, lighting and graphics shown before anything is made.
Technical drawings and approvals. The drawings, risk assessments and method statements Bett and ExCeL need, with the submissions managed for you.
Build and logistics. Built by our trusted build partners, then transported and installed at ExCeL, with AV and demo tech tested before doors open.
Show days and dismantle. We check every detail before the show, stay on hand during it and manage the dismantle afterwards.
Most bespoke stands take 8 to 12 weeks from brief to show day. Working back from 20 January, the window to brief us is now.
1
Late October to mid November
A call with a senior designer about your goals, your space and your budget.
2
November
Walk-around visuals, refined until you are ready to sign off.
3
Late November to December
Technical drawings and paperwork submitted to the organisers.
4
December to mid January
Production with our build partners, then build-up at ExCeL.
5
20 to 22 January 2027
Three days on the floor. We manage the dismantle so your team can go home.
Short on time? Tighter timelines are possible. Our Lenovo stand for Currys Peak, delivered via Fresh, went from brief to build in four weeks.
Your brief goes straight to a senior designer and becomes a 3D design you can walk around.
Once approved, we match your project with the right build partners, AV and logistics.
We oversee the build, the show and the dismantle at ExCeL, so the finished stand matches the big idea.
The things EdTech marketing teams ask us most. Can't see yours? Ask us directly.
Allow 8 to 12 weeks from brief to show day, so for Bett in January the ideal time to brief us is late October to mid November. Larger stands benefit from more time, and tighter timelines are possible: our Lenovo stand for Currys Peak, delivered via Fresh, went from brief to build in four weeks.
Every stand is priced to its brief. Cost depends on size, structure, finishes and AV. Share your budget range early and we'll design to it, and tell you honestly what it can achieve.
Space-only is where we do our best work, because it gives us a blank floor to design a proper brand environment. If you have booked a smaller space, get in touch and we will talk through what is possible.
Yes. ExCeL is one of the venues we deliver at regularly, alongside the NEC Birmingham, Olympia London and shows in Europe, the USA and the UAE. Wherever you exhibit, you keep the same senior point of contact.
Yes. We prepare the technical drawings, risk assessments and method statements the organisers ask for, and manage the submissions so you don't have to.
Yes. For a small storage fee we'll keep your stand safe between shows, ready to refresh and rebuild at your next event. It saves cost and waste, and we can design elements with reuse in mind from the start.
Yes. We regularly work as the design and build partner for agencies, including white label projects delivered under the agency's name.
Tell us your stand size and what you want visitors to do when they arrive. We'll come back to you within one working day.
Book a Bett design chat