The Creative Juice is a brand activation agency creating pop-ups, retail takeovers and immersive brand experiences for brands and agencies in the UK and worldwide. Every activation is designed from scratch around your product, your audience and the moment you want them to remember, then built by our trusted build partners and run down to the last detail.
From high-street takeovers to shopping centre installations, we create temporary environments that command attention.
Creating Instagram-able moments is second nature to us. Our environments make sure your brand looks flawless on every social feed.
We turn empty spaces into branded worlds, using 3D design and spatial planning to create zones that encourage interaction.
We’ve installed activations at the Trafford Centre and Battersea Power Station, and we deliver at flagship shopping centres across the UK, including Westfield London, Westfield Stratford City, Bluewater, Lakeside, Bullring & Grand Central, Meadowhall, Metrocentre, Liverpool ONE, Trinity Leeds, St David’s Cardiff, Cribbs Causeway and Silverburn. Beyond the UK, we deliver activations at events in Europe, the USA and the UAE.
We can find and book the space for you, and shopping centre installs usually happen overnight, so you’re ready the moment the doors open. Wherever you launch, you keep the same senior point of contact, and our trusted build partners work to the same standard.
“The Creative Juice delivered a premium, consumer-facing experiential activation. From briefing stage through to execution, no stone was left un-turned; Sarah put her heart and soul into the project and delivered a stand-out space we were all really proud of!”
S. Farr, Remington. AIRvive launch, Battersea Power Station. Read the case study
We are so lucky.
We have had the honour of working with clients who appreciate the value of creativity and quality workmanship.
Sports & Entertainment: BOXXER, Matchroom, BBC Sport, Radio 5 Live, LFCTV.
Consumer Tech & Home: Remington, Samsung, HP, Russell Hobbs, SharkNinja, Shark Beauty.
FMCG & Luxury: Louis Roederer, AU Vodka, Unilever, Frasers Group.
1. Brief and discovery: we start with your product, audience, objectives and budget, and help you find the right venue if you need one.
2. Concept and 3D visualisation: your idea becomes a 3D design you can walk through, so you can see the visitor journey before anything is built.
3. Space finding and approvals: we can find and book the space for you, produce the drawings, risk assessments and method statements, and liaise with the shopping centre or venue (or their agents) for approval.
4. Build and logistics: your activation is built by our trusted build partners, then transported and installed on site, overnight when it’s a shopping centre.
5. Live days and dismantle: we make sure everything runs smoothly while you’re open, then manage the dismantle and leave the space as we found it.
Our unique way of working has endeared us to some of the world’s most creative and forward thinking companies. We are not chained to a ‘set way of working’ and that freedom is what makes our projects stand out from the crowd.
Every activation is priced to its brief. Cost depends on size, venue, duration, build complexity and tech. Share your budget range early and we’ll design to it, and tell you honestly what it can achieve.
Allow 8 to 12 weeks from brief to launch. Landmark venues and shopping centres can need longer for bookings and approvals, so the earlier we start, the more options you have.
Yes. Our space finding service matches the venue to your product and audience, and we can book the space on your behalf. We helped Remington choose Battersea Power Station for the AIRvive launch.
Yes. We integrate AV, photobooths, personalisation stations and point of sale, so visitors can try, share and buy on the day.
Yes. We can tour a campaign across multiple destinations, and for a small storage fee we’ll keep everything safe between dates.
Yes. We regularly work as the design and build partner for agencies, including white label projects delivered under the agency’s name.
Tell us what you’re launching, where and when, and we’ll come back to you within one working day.
Don’t keep us a secret. 🍊
